Find out what flowers, family of flowers grows
best in your region.
Analyse your market. Why I am getting good
prices? Because of my quality? Small volume?What
happened if I send more? Does my flowers
are more outstanding compare with other state?
Can you differentiate bad quality easily? Are
you growing fillers or feature? For which
market? Is your flower world class? Does it
looks as outstanding when the consumers gets it?
Think about the consumer. Think about yield
also. Some varieties have been developed for
niche market, some for retail nurseries an
therefore never produces any length . Some
flowers are labour intensive and controlling the
harvest is hard.
In the end innovations will come from small
growers and large growers will allow us to meet
the demand. It is important to know that this
flower you are intending to grow can be sold in
many markets. If it can be sold in many markets
then there is less risk in expanding.
The world is a smaller global flower market but
it is dynamic and every year we have to adapt to
new situations new threats and opportunity.
For the moment let's grow hope that we can work
together and that every grower find their niche,
their competitive advantage so that more and
more people experience Australian flowers.